This module explores the processes behind global fashion buying and production, with a focus on range building, trend forecasting, sustainability, and ethical relationships between producers and buyers. For this project, I have created a complete Trend and Product Bible from the perspective of a fashion buyer, acting as a guide to inform product decisions for an upcoming season. I chose Jaded London as my retailer because it represents a bold, trend-led, and youth-focused brand that continuously taps into current cultural movements and street style influences. Its modern, expressive identity makes it an ideal choice for exploring emerging trends, consumer behaviour, and sustainable product development, while ensuring the range feels relevant and commercially viable.