This module provided a strong foundation in e-marketing theory, branding strategy, and fashion communication, with a focus on how these are applied across digital channels in the fashion industry. As part of the project, we were tasked with selecting a style icon and developing a product concept aligned with their personal brand. I chose Jane Birkin, known not only for inspiring the iconic Birkin bag but also for her earlier signature of carrying a simple wicker basket. I combined both elements to create a luxury, sustainable wicker bag that pays homage to her effortless style and timeless influence.